Impact your business faster.
Building smarter, stronger workplaces for SME leaders
Hybrid pressure, people fatigue and constant change are making work harder than it needs to be.
I help SME leaders fix the people side of their business so performance, profit and wellbeing rise together.
How we work is.
Work isn’t broken.
If your business feels heavier than it should…
If performance is drifting and no one can quite say why…
If hybrid working has created friction, noise or quiet disengagement…
You’re not failing.
You’re running a business inside ways of working that no longer fit.
SME Leaders & Founders
Practical, people first support for owners and directors navigating growth, hybrid working and increasing pressure without losing sight of performance or wellbeing.
Managers & Teams
Tools that help managers and employees reconnect, have better conversations and improve how work actually happens, day to day.
Growing SMEs
Structured support for small and medium businesses ready to move beyond firefighting and build a sustainable, human way of working.
Leadership Development
Support for leaders who want to strengthen confidence, clarity and decision making ,so they can lead people through change, not just manage tasks.
Always work together.
We cooperate with.
Let’s rethink how work really works.
Explore how I help SME leaders and teams build stronger, more human workplaces.
When work feels harder than it should, it’s rarely a motivation problem.
It’s a sign that the way people, decisions and everyday work fit together needs attention.
The options below help you start at the pace and depth that’s right for your business.
Coffee Huddle™
A practical, people first toolkit that helps teams reconnect, surface issues early and build better habits through short, regular conversations.
PEOPLE Principles™ Diagnostic
A clear, self guided snapshot of what’s working, what’s drifting, and where hidden friction is affecting performance, culture and hybrid working.
PEOPLE Principles™ Programme
A structured, people first operating system that helps your business redesign how work happens—so change is led by your people, not pushed at them.
Consultancy & Strategy Support
Focused, one to one support for SME leaders who want a thinking partner to help diagnose issues, prioritise action and design a people first strategy.
PROFIT MARGINS
Increase profit margins by up to 21%
When decision-making improves, wasted effort reduces and people stop working around broken processes, profit follows – without pushing harder.
PRODUCTIVITY
Boost productivity by 25–40%
Not by working longer hours, but by removing friction, duplication and unclear ownership that quietly slow teams down.
You’re not locked into fixed schedules or over engineered processes. Support flexes around your business pressures and priorities.
Everything is designed to work in real teams, real conversations and real time—not in theory or workshops that don’t translate to Monday morning.
What we do differently
At Armshaw Associates, we help SME owners fix how work actually happens.
Bottom-up
Because insight lives closest to the work
- No motivational theatre.
- No generic leadership language.
- No culture work without operational teeth.
People-first
Because performance is created by humans
Commercially grounded
Commercial impact unlocked
Because outcomes matter.
“It’s all good. If you want real marketing that works and effective implementation – life coach’s got you covered. We’re loving it. Life coach is exactly what our business has been lacking.”
Director
NHS organisation
If you have any questions,
feel free to call
07739883667
If you’re unsure where to start or just want a quick conversation, I’m always happy to talk things through.